Every project begins with the research stage, where I develop a complete understanding of the brief in every sense. In fact, no actual design work takes place during this stage of the project, instead it is an opportunity to think, plan and visualise. The beginning of the research actually occurs during the initial client meeting/video call. My focus at this point is client insight, the product or service, available market research, and any existing trends.

Determining a clear sense of direction and purpose for each project is key to ensure the client’s overall goals are achieved, whether that be raising brand awareness, developing a product/ service, or increasing sales. I have found over the years that implementing a robust strategy stage helps to add structure to the creative thinking process and paves the way for the design.

This is where the magic happens; using knowledge from the research phase and direction from the strategy phase, I convey these criteria to dream big and create the unexpected.

First Concepts, Design development, Evaluation and Deliver.

Delivering the perfect Design that meets the client’s brief is my primary goal, and I use all my experience and abilities to achieve this. My aim is to deliver a polished, final Design with that Wow Factor.